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Description
At ADZ, we know that the world’s most successful brands deliver proof on their brand promise at every touchpoint. Because how brands act is more important than what they say.
Promise + Proof = Experience Brand
An Experience Brand is a product, service or organization that creates desire and demand, through its actions and interactions, by harmonizing the proof it delivers with the promises it promoted.
The Proof
Brand Experience is the proof. The notable actions and interactions that connects consumers with a brand (e.g. employee service, web & mobile, social content, online and in-store shopping, and events & experiences) and delivers on its promises.
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